For a number of years, the founders of Heartland had worked together in the RV industry for other manufacturers. During those years, we developed camaraderie and discovered each of us had a different, yet complimentary, area of expertise. Amongst ourselves, we had the head of engineering, head of sales and a head of marketing and advertising. After more than a decade of working together, we discovered a shared confidence that we could build, market and sell recreational vehicles as well or better than many of the companies that we had experienced first hand.